Privacy & Cookie Policy

To provide information about our holidays and to operate our services, Llama Travel needs to ask for personal information. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you:

• Visit our website
• Submit a holiday enquiry
• Contact us via our website, email, telephone or social media
• Subscribe to our newsletter or marketing communications
• Engage with our travel services.

We process personal data in accordance with the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation ("EU GDPR").

Llama Travel Limited

Address: 55 Rochester Place, London, NW1 9JU, United Kingdom

Email: mail@llamatravel.com

Telephone: 020 7263 3000

If you have any questions about this Privacy Policy or how we process your personal data, please contact us using the details above.

Depending on how you interact with us, we may collect the following information:

Website visitors: IP address, browser type and version, device information, website usage information, cookie and tracking data, and referring website information

Website visitors completing any enquiry forms: information collected may include: title, first name, last name, address, email address, telephone number, country of residence, proposed travel dates, proposed destinations, room types, excursions selected, number of travellers, and other details relating to your holiday enquiry.

Travel Booking and Customer Information: should you proceed with a booking, we may collect additional information necessary to provide our services, including: passport information, date of birth, nationality, emergency contact details, travel arrangements, payment-related information, and special requirements relevant to your trip, such as assistance required, heath issues or dietary requirements.

We collect personal data:

• Directly from you when you complete forms, subscribe to our newsletter, contact us, or book travel
• Automatically through cookies when you visit our website and ‘Accept All’ or ‘Customise’ cookie preferences
• From social media platforms where you engage with our content or contact us.

We process your personal data under one or more of the following legal bases:

Consent: we rely on consent when sending marketing emails to newsletter subscribers, using non-essential cookies and similar technologies, and processing certain optional information you choose to provide. You may withdraw consent at any time.

Contract: we process personal data where necessary to respond to travel enquiries, arrange and manage travel bookings, provide customer support, and fulfil our contractual obligations.

Legitimate Interests: we may process personal data where necessary for our legitimate interests, including responding to enquiries; improving our website and services; managing customer relationships; preventing fraud and maintaining security; and analysing website performance (once opt-in consent is granted).

Legal Obligations: we may process personal data to comply with legal and regulatory requirements.

We use your personal data to: respond to enquiries; provide quotations and holiday proposals; arrange and manage travel services; communicate with you regarding your booking; send newsletters and marketing communications where consent has been given; improve our website, product and service performance; analyse website performance and customer engagement; comply with legal obligations; and protect our business and customers from fraud and misuse.

If you subscribe to our newsletter, we will use your email address to send travel news, offers, destination information and other marketing communications. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or contacting us directly. If you order a brochure, we will send you printed brochures with details of Llama Travel holidays. You can unsubscribe at any time by emailing us, telephoning us or replying in writing.

Our website uses cookies and similar technologies to ensure website functionality, analyse website traffic, improve user experience, and measure marketing effectiveness.

Where required by law, we will request your consent before placing non-essential cookies on your device.

We may share your personal data with: travel suppliers, including hotels, airlines, transport providers and local operators; payment processors; IT service providers and website hosting providers; email marketing providers; and regulatory authorities and law enforcement agencies where required by law.

We require third parties to protect personal data and process it only for authorised purposes.

We do not sell or provide personal data to third parties unless we are authorised or legally required to do so.

As an international travel company, we need to transfer personal data outside the United Kingdom and the European Economic Area where necessary to provide travel services.

Where such transfers occur, we will implement appropriate safeguards or standard Contractual Clauses.

We retain personal data as long as necessary for the purposes for which it was collected, including legal, regulatory, tax, accounting and reporting requirements. When personal data is no longer required, it will be securely deleted or anonymised.

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, misuse, alteration, disclosure, or destruction.

Under applicable data protection laws, you have the right to access your personal data, correct inaccurate personal data, request deletion of your personal data, restrict processing, object to processing, withdraw consent, request data portability, lodge a complaint with a supervisory authority.

To exercise your rights, please contact us using the details provided above.

If you are unhappy with how we handle your personal data, we would appreciate the opportunity to address your concerns first. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

Our services are not directed at children under the age of 18. We do not knowingly collect personal data from children except where necessary for a travel booking arranged by a parent or guardian. We process that data only where necessary and with explicit parental consent.

We may update this Privacy Policy from time to time. Any changes will be posted on this page.